IZYMotion

Spec ads and product ads with a big-brand finish

A spec ad (short for “speculative advertisement”) is an ad made without a commission, to show what a studio can do with an existing brand. IZY Motion has produced a series of them for games consoles, toys, furniture, home appliances and streaming platforms, in 3D and up to 4K.

For your business, it means the same level of finish applied to your product: a short film, with no shoot, where the object is modeled, lit and staged like in a big-brand commercial. Use it to launch a product, run a social media campaign or headline your homepage.

Examples of our work

Spec ad: games console, 3D explode view
Spec ad: flat-pack furniture, 3D product film
Spec ad: streaming platform, brand film
Spec ad: fitness app, animated map

What we make

Product launch film

Your product modeled in 3D and shown from every angle with explode views, one-shot sequences and camera moves no real camera could make. 15 to 30 seconds long.

Social media ad

The same ad cut in 9:16 for TikTok, Reels and Shorts, 4:5 for the Instagram feed and 16:9 for YouTube and your website, with a hook that reads from the first second, even with the sound off.

Brand film

One strong idea, a visual world and an ending on your logo: a film that makes your brand clear in a few seconds, for a campaign or to show your partners.

A spec ad for your brand

Want to test a campaign idea before committing a big budget? We produce a short first ad as a proof of concept, to show internally or to your investors.

Why IZY Motion

No film shoot

Everything is created in 3D and motion design: no studio, no gear, no reshoots. The product can even be shown before it is manufactured.

A big-brand standard

Light, materials, camera and sound are crafted like the ads of global brands, on a business budget.

Every format at once

16:9, 9:16, 4:5 and 1:1, up to 4K: one production, ready for every platform and for your website.

How it works

  1. 01

    Brief

    We discuss the product, the audience and where the ad will run. You receive a detailed quote.

  2. 02

    Production

    Storyboard, 3D modeling, animation, lighting and sound, with your approval at every stage.

  3. 03

    Delivery

    Final files in every format you asked for, ready to publish or to hand over to your media agency.

Frequently asked questions

What is a spec ad?

An ad produced independently for an existing brand, without its commission or approval, to show a studio's skills. IZY Motion's spec ads are not presented as work for those brands, and their names and logos are not shown.

Can you make an ad in this style for my product?

Yes. That is the whole point of these films: to show the level of finish we can bring to your product, with your logo, colors and messages.

Do I need to provide a 3D model of the product?

No. Photos from several angles and the dimensions are enough to model it. If you already have 3D or CAD files, they speed things up.

How much does a 3D product ad cost?

The price depends on the length, the complexity of the product and the number of formats. Every project gets a quote after a first conversation.

Do you work with brands outside France?

Yes. Everything is done remotely, by video call and email, in French or English, with a review at every stage.

Let's talk about your project

Describe what you need in a few lines: you get a personal reply and a quote.